Wednesday, July 15, 2009

Concrete Ideas for Reducing Fear of Failure and Rejection

For all of us afraid of "failing," I found this great article by Richard Fenton: Secrets for Turning Failure Into Success. It contains the most useful ideas I've seen on how to recast failure as an asset and a goal instead of something to be avoided. It's the change in attitude I was suggesting as necessary in yesterday's post.

This fits completely into my philosophy of using every experience as a learning opportunity and a chance to help other people. The more I "fail," the more I learn and the closer I am to my own goals. This is what I mean when I say "if it's worth doing, it's worth doing badly." I learn as I take action, and action moves me further along my path, leaving no chance for stagnation, entropy, stuck-ness.

Actually, I have come to believe that there are no mistakes or failures, there are only opportunities to learn and grow. My challenge is how to help others get to that place. Now this article gives me concrete, immediately usable ideas.

I'm going to try some of them, like "Set 'No' Goals" and "Intentionally Increase Your Failure Rate." Pretty radical reformulation of failure, isn't it?

I hope you'll consider reading this article and trying some of Fenton's ideas when you're feeling stuck in your job search and reluctant to risk any more rejection or disappointment. As Richard Nelson Bolles says in Chapter 2 of What Color is Your Parachute* (the granddaddy of all job search guides), a typical job hunt goes like this:

NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO YES

In fact, rejection is a normal, natural and to-be-expected and welcomed part of job search. Yes, it's hard to accept that when you're in the middle of the search and have gotten yet another notification that you weren't selected to go on to the next phase or have received absolutely no response from your phone call or e-mail or application. Those "NO" responses are bringing you one step closer to your 'right fit' job or work.

Fenton suggests celebrating your failures. I'll add: Celebrate those rejections. Say "oh, good! One more NO and one step closer to my new job!" or "Thank goodness I got that NO - it means I'm actively out there, engaged in the search and on my path!"

Give it a try. What can you lose, except unhappiness?


* 1999 Edition, Ten Speed Press: Berkeley, CA

Tuesday, July 14, 2009

Radical Change

Today, a client expressed in the baldest terms what I have heard over the past two weeks from a number of people: "There is nothing positive going on." What's funny is that she HAS a job. Others are looking for one and think it will make them happy. She is evidence that this is not true. She's not happy because it's not the job she wants - even though she has not fully articulated what job she does want.

She was the most honest of everyone. Other folks are depressed and discouraged and feel like there's nothing else they can try. My responses are couched in terms like "let's try a different approach if what you're doing now isn't working." For example, one woman was reluctant to send "yet another e-mail" following up on a job, so I suggested sending a handwritten note. To another, I suggested "if you're getting nowhere submitting resumes, try identifying places you want to work and work on getting connected to and in front of someone in that company. That way, you'll be top of mind when a job does come up." Think differently so you have some hope. Be determined to have hope, and figure out a way to grasp it.

This client was different. She expressed a desire to make a radical change - to just abandon everything and take off somewhere. Some folks call that a geographical change, and the problem is that you take yourself wherever you go. The point is that things outside are never going to make you happy. Happiness is a choice.

Anyway, because she was so blunt, I decided to be equally blunt. Here's what I wrote:

Perhaps you do need to make a radical change. Consider some of the possible radical changes you could make, and weigh the options. Just a reminder: radical change can involve actions, attitudes and situations. Everything is a choice and I've found that I feel less "at the mercy of" when I actively make a choice instead of feeling like I'm powerless and just have to submit.

I hear a lot of powerlessness in your venting, and I'm hopeful that by venting, you release some of that powerlessness and see that you are making choices. Yes, your choices are limited by circumstance. And yes, that sucks.

So what are you going to do about it? Choose how you want to feel. Choose how you want to talk about your life. Choose how you're going to approach your circumstances. Choose the goal toward which you're working. That means to articulate it - what ARE you working toward? Financial independence is not enough. What is your PURPOSE for being here on earth? And how are you fulfilling it?


My work is geared toward helping people articulate what kind of work they really want to do, work that fits them extremely well, work that fulfills them, work that draws out of them their absolute best. The process of articulating this is the process of making choices. I observe happiness emerging out of this process, for it's a process of getting to know yourself very well and becoming your own friend - a friend who wants the very best for you.

I wonder if this makes sense to people. It may sound simplistic and "easy for YOU to say..." My experience is that if I even entertain the idea that I can choose how I respond to circumstances, I am on my way to feeling more powerful and better about myself and my life. If I even consider that how I respond to circumstances affects my mood and future attitude, then I am closer to wanting to DECIDE how I respond. When I respond with grumpiness, I stay grumpy - unless I'm just venting and am conscious that I am doing so in order to clear an emotional blockage. When I respond with acceptance and hope, then I feel hopeful and accepting.

I'll be continuing to work with my client to help her get to that point. It takes what it takes, and she continues to show up, which is awesome.

Saturday, July 11, 2009

Feeling Stuck and Growing Hope

Yesterday was the day of "stuckness" for several people. The primary theme was "I've done everything I can think of and I STILL don't have a job." The secondary theme was "I'll never get a job." And the tertiary theme was "I don't know what else to do." (Aren't you impressed that I knew the word "tertiary?")

What they're really saying is "I've done everything I think is reasonable to do and I don't want to have to do anything else. I should already have a job and since I don't, I'm going on strike. This is too hard. I don't wanna have to try something else. I know it won't work anyway, so what's the point. And I don't think any of your suggestions will help. You don't know it will work either, so why bother."

Of course, they wouldn't have called me if they didn't want suggestions...so that is just despair talking and I refuse to give into anyone's despair - because it lies. There is always hope. And suggestions of something else to try give hope. Hope fuels action. Action gives us a feeling of power and self-esteem, so necessary to keep going.

For me, this provides a great opportunity to help them move from being stuck into taking a new type of action. And actually I succeeded with each of them - a credit to them and to the tools I've learned to use as a coach. This stuff really works!

First they simply wanted and needed to vent, to hear themselves speak out loud about their frustration and fear and despair. How difficult, depressing, and demoralizing the search is.

They were more open to suggestions once all that was expressed and validated. I said "Yes, it is difficult. Yes, you have done a lot. Yes, I can understand your frustration." Validating their feelings is really important to moving them into a new spot. Once they know it's OK to feel the way they feel, they no longer have to hold onto them so tightly and can let them go. This leaves room for new information and new hope. We have to wipe away some of the despair in order to make room for hope that their difficult journey will come to a positive end.

I then reassured them that they would get a great job. It will happen. I cite my own 2 year job search that ultimately landed me in the job of my dreams, and give them examples of other people's successful searches after long struggle. That's the first component of building up some hope.

Next we went back to the Must Have List that each of them put together, to look again at the things they said they must have to be happy in work. And we went back to some of the questions and answers from a questionnaire I developed called "The Puzzle Piece Called You" in which we uncovered the issues, values and activities that really energize and excite them. This reminded them of what they love and what excites them, and their energy level instantly rose.

From that basis, I suggested a few areas of inquiry and networking they hadn't yet tried. Of course, they all resisted and had reasons it wouldn't work - mainly that they "knew" it wouldn't work even without trying it. When I pointed that out, they all sheepishly admitted that they didn't know it wouldn't work, they just didn't want to do it. That's a different story!

I believe in the "leave no stone unturned" school of job search - as long as there is a new idea or task or area to explore and act on, I am not defeated. I am not done. There is hope, because there's something else to do. I don't know where it will lead, so let me take the action and see what happens.

* In one woman's case, we looked at her volunteer activities and I suggested that she look for work in those areas. She hadn't been willing to do that before - I'm not sure why but she was adamant about it. Now she's looking in that area - she sent me a job posting this morning.

* Another woman and I reviewed jobs for which she'd applied and narrowed down her areas of interest into three main categories. I suggested she target some organizations and companies in those fields and start making appointments for informational interviews. Maybe there are no jobs yet, but who knows when there will be? This way, she'll be a known quantity and stand a better chance of being interviewed.

* A third person was upset that a job interview process had been prolonged yet again, and despaired of ever getting to realize her dream of relocating. She used the phrase "defer my dream" which I jumped on as essentially hopeful. She can get work in her home town and continue working toward her dream. Her dream is not dead, it's simply deferred. As one of my Twitter Tweeps says, "there are no unrealistic dreams, there are only unrealistic time frames." And now she can focus a new round of action on getting work where she now lives.

* One woman doesn't know very many people in the city to which she relocated and felt at a loss to network in her field. She wondered if she should just abandon looking in her field. I suggested that perhaps her contacts in other cities will know people in her new hometown. Also, if she feels there's no future in her current field, perhaps she wants to explore new areas in which to work. She can look for volunteer opportunities to get experience in the new field, and see whether she likes it or not.

There were a few other people with whom I worked on exactly this topic. Maybe it's the fact that it's summer and a slow hiring season in the best of times. Maybe people don't see the market opening up as hoped. I only know that there is always something else to do.

You don't have to think of all the ideas yourself.
This week, I realized how useful it is to have a coach - we're able to detach ourselves from the emotions, draw on the experiences of so many other people, and provide inspiration, ideas, perspective and hope to job seekers.

Wednesday, July 8, 2009

Research to Make Your Resume a Powerful Marketing Document

Once you've finalized your resume, start to get feedback on it. This is the "market research" portion of your job search to ensure that your resume effectively positions you to get interviews for jobs you really want.

Why do this research? Getting "market feedback" before finalizing your resume is a low-risk way to ensure you are presenting yourself effectively BEFORE you enter the job market. If you don't do this preliminary research, you will still get market feedback. Only that feedback will be in the form of not getting interviews for jobs you want, or not getting good referrals from people with whom you network.

Here's how to do this research:

STEP ONE: Create a "focus group"

Identify a few people you respect and with whom you've worked, who are somewhat objective - 4 to 5 is a manageable number. Preferably some of these people will be in your target field (aka "market"). These people will give you particularly relevant feedback because they know the structure of your field or industry and how people fit. If you have a specialized niche, find people in that niche.

It's also good to talk to one or two people who know very little about your field. They can give you a great sense of whether your resume generally communicates well.

STEP TWO: Test your resume with your focus group

Ask each "focus group" member to read your resume with this specific question in mind: "What kind of position do you think is appropriate for a person with this resume?" Follow up questions are "Where would you place someone with this resume?" and "When you read this resume, what kind of positions start to come to your mind?" and "Can you summarize the candidate presented in this resume? Type of role? Strengths? Abilities? Value-added?"

It's always wise to say you're not interested right now in word-smithing - just the specific feedback about how they see you based on the resume.

Although I call it a "focus group," don't try to assemble a group. First, it will be next-to-impossible to arrange. Second, you'll probably be more comfortable asking people one on one.

STEP THREE: Use the feedback to improve your resume's effectiveness.

Since the resume is a marketing document, it needs to market you to the kind of opportunities you want. If it doesn't, then you have work to do on reshaping the resume to better present you for the opportunities you've targeted.

Basically, ANY feedback they give you will be useful. If the feedback is that your resume positions you for exactly the jobs you want - terrific! You've created a great marketing document. If your group give you feedback that you don't like, that's great! You can use that information to fix your resume before you apply for jobs you really want.

So step back and detach yourself from your resume. Your resume is not YOU. It's only a piece of paper. View it as a communication piece. Is it communicating what you want to communicate? If not, then you get to change it.

Wednesday, June 24, 2009

Interviewing the Employer

I know you feel desperate. I know you think you have to get a job, any job. And I know you think getting a job will make you happy.

I simply want to remind you that the job has to be a good fit for you if you are to be successful in the long run. Here's the thing: it's hard work getting a job. And I'll bet you don't want to have to do the job search again any time soon. So why not structure your job search so you get a job you'll be happy in over a substantial period of time.

Interviewing the employer is the best strategy for you to ensure your own job satisfaction. Every encounter with a potential employer is a chance to learn something about the company, its culture and its values - as well as about the particular job for which you applied.

Pull out your must have list and generate a list of questions
you can ask the interviewer that could get you information about the kind of company it is. Some questions you can ask in the first interview while others may have to wait until you're at a second or third interview.

For example, if you want to know if a company respects its employees, ask the interviewer how long he or she has been with the company and what keeps them there. You can also ask directly "what is the culture here?" If they seem not to understand the question, that's a bad sign: clearly, culture is not a concern and it's likely that employees are undervalued. If they can answer, then at least they talk about culture.

If you want to know whether the organization values employee work contributions, ask how this particular job will contribute to the overall goals of the organization. If the interviewer can't tie the job to a larger purpose, chances are employees aren't aware of how their work contributes to the whole and the higher-ups may not fully appreciate the value of every employee.

Think of what you would want to know if you were interviewing someone to work at your organization or company. Then ask the interviewers that question. It can come up in conversation, or you can ask it at an appropriate time. Questions show you are thoughtful, engaged, and interested in the job, the company, and your potential colleagues. They also show that you are not so desperate to get a job that you'll forgo any due diligence in your own behalf.

Any time is a good time to ask questions regarding the specific job. Ask what success will look like for the person in this job. It is a great question to get at the scope of position and the kind of impact you'll be expected to have. If you have a chance to talk with prospective colleagues or subordinates, one powerful question you can ask is what the interviewer expects a person in this position to deliver. You can learn a lot from asking that question.

Several years ago, I was up for a job in California that I thought I really wanted. When I asked the staff what they wanted from an Executive Director, they were shocked because no one had ever asked them such a question. I realized that the culture was probably not as mutually respectful as I initially thought, and my enthusiasm for the job cooled. I expressed some concern about moving across country, yet went on to a group interview with the full Board. That further demonstrated to me that the organization was pretty stratified and not very collegial. I made a presentation and had difficulty getting Board members to engage with me.

By then, it was clear that it wasn't the right fit for me, something reinforced by the too-low compensation figure they were considering. I was not surprised nor unhappy when they decided to go with someone local. In fact, it was a relief not to have to turn them down. The first sign of a poor fit, however, came after I asked staff what they wanted to see in an Executive Director.

Ask questions, pay attention to the answers, and trust that you will find your right fit job when you are clear about what you need to do your best work.

Tuesday, June 23, 2009

Market Research

In a successful job search, you are marketing yourself to the right audience. This presumes two things:

* you've identified the right audience or market - employers who have jobs that require your specific combination of skills and expertise

* you know yourself - the "product" - well enough to point out all your advantages and how you will solve the employer's (market's) problem.

In previous posts, I describe how you can get to know yourself, and how to target jobs that are the "right fit" for you. What happens once you have identified your "must have list" and some jobs that appeal to you? It's time to do some market testing. With feedback from others, you can revise your resume and cover letter to more accurately and effectively represent you.

Market testing in a job search occurs in several ways.

First, you'll create a resume
that captures your "unique value proposition," the skills you want to use, and the work you want to do. This is your "marketing document" that instantly and accurately describes you - the "product" - to the employer or "consumer."

To find out if your resume does in fact accurately represent you, send it to a few people you trust to give you honest feedback. Ask them "what jobs do you think I can do based on this resume?" and "what message does this resume send about me?"

Example: One woman had "high integrity" in her profile. Feedback indicated this could be a double-edged sword, as some might infer that she felt superior to them or even that she thought many people didn't have integrity. Because she wants to communicate how much she values people, we took it out. Integrity is something she values greatly and so she will look for jobs where she is able to exercise her integrity. She doesn't need to hit people over the head with it, though.

Second, you'll begin to apply for jobs. Market feedback is pretty direct at this stage. Either you get contacted for interviews or you don't. If you don't, then it's time to revise your cover letter, resume or both.

Generally speaking, people don't get interviews when:

* their cover letter fails to make a compelling case for how their past accomplishments will help the employer meet their future goals. It is ESSENTIAL to describe specifically how your qualifications and experience directly match the employer's needs.

* their resume lacks measurable and directional accomplishments that indicate the impact they had on the business and employer. It is ESSENTIAL to tell potential employers what difference you made to your company and industry, how your activities yielded quantifiable or high-impact results.

Be ruthlessly honest with yourself.
Ask yourself: "Would I hire this person based on their materials?" Ask those trusted people what they think. Do they think you made a good case for yourself? Did you present your strengths? Did you spell out acronyms and eliminate industry jargon? Or did you assume that people could read between the lines? The quick initial read most reviewers give a resume means that everything pertinent needs to be made explicit. There is no room for assumption and inference.

An axiom of communication is that if readers don't understand what I am trying to say, it is my responsibility. There is nothing wrong with the reader; there is something unclear, incomplete or muddy about what I have said. It's my job to be simple, direct, crystal clear in what I say. Dr. Seuss's Horton the Elephant said it best: "I meant what I said, and I said what I meant."

Third, you'll have some interviews. Interviews are perhaps the best market research mechanism. Click on the title of this post to go to an article about "Turning a Job Interview Into a Job Offer." I don't know if these tips will actually accomplish that in and of themselves, but they sure are great ideas for getting market feedback.

When you're being interviewed, you have a chance to see how someone responds to you, as well as to find out whether the job is as good a match as you thought it might be. Remember, an interview is the continuation of the conversation between you and the company that began when they published a job posting and you applied. Now is the chance for both parties to see whether in fact you and the job are the "right fit." There is a lot of information available in an interview.

For example, watch the interviewer's body language. People leaning into a table are engaged. People leaning back into their chairs are usually disengaged, possibly bored, possibly put off by you. You can reengage people by shifting how you respond to a question:

* Wrap it up if you've been talking for a while.

* Ask "have I answered your question?" or "Does that make sense?" or "I'm not sure I've answered your question?" or "Is there anything more you'd like to know about this topic?" People love it when you show you're paying attention to them.

* Ask the interviewer a question about the position or company that somehow relates to their prior question. "Your question makes me wonder about this aspect of the job. Could you describe that a little more?" or "I was curious as to how that job responsibility supports the company's goals. I have some idea, but could you describe how this job relates to the overall company goals?" People usually like talking about something they know, and you appear engaged and aware.

An interview does give you a great opportunity to fine tune your message and approach. It also is a chance to develop a relationship with the interviewer that could bear fruit in the future. If you don't get the job, you could go back to the person and ask what didn't work for them and how you might improve your approach or message.

Sometimes in an interview you can just sense it going south, and no matter what you do, you can't salvage it. In that case, you've gotten some valuable market information - that this place is NOT your "right fit" and probably it's not a cultural or personality fit. Remember that you are looking at the employer at the same time they are looking at you. So being rejected is probably a good thing in the long run, even if it doesn't feel great (and it never does!).

As the above article says, however, if you really do/did want the job, call the employer two or so months down the line to say you just wanted to check in, see if everything's going well with their new hire, and if there are any other opportunities. That's far easier if you've established some rapport in the interview, and are gracious afterward. Send a thank you note after the interview re-expressing your interest and thanking them for their time.

If you don't get the job and want to create a relationship, send a note after a rejection that reaffirms how interested you were in the position, thanking them for the chance to interview, wishing them and the company the best of luck, and hoping they'll keep you in mind if something opens up in the future.

Wednesday, June 17, 2009

Successful Job Search Strategies

Today, I heard from someone I briefly helped with social media aspects of job search, in response to my asking how his search was going. His answer:

I've actually gotten one offer, and in multiple rounds of interviews for three more positions. So I think I am close to the end of my search.

In this market, he's gotten great results in just three months of searching after being laid off. He's a PR and marketing professional, which certainly is not a high demand field right now. So I asked if he would share with me the one or two things that were most useful and productive in his search.

Here's what he said:

I had someone professionally rewrite my resume and cover letter template to make sure I was presenting myself in the best way. I also used LinkedIn to hunt down contacts for open positions. That helped me in a number of ways. But basically, I worked my butt off for 4-6 hours a day to track down leads. And I was fortunate to have gotten calls back in this market.



My takeaways are:

1) Resumes and cover letters are about putting your best foot forward, and you may not see yourself as clearly as a career professional. Even if you are uncomfortable with some language and think it "exaggerates" things, no reputable professional will stretch the truth. What we will do is use more powerful language that casts you in the strongest possible terms without misleading the reader.

2) Social media contacts definitely work, especially LinkedIn. It provides an invaluable service in giving you the ability to network with people currently working at places you want to work. Work your network to make sure you get a personal reference INSIDE every company to which you apply. That may not always be possible, yet it is a goal worth aiming toward.

Historically, 65-70% of jobs are gotten through networking. Today, that percent is probably much higher as employers are reluctant to spend time and money interviewing people who are complete unknowns to them. Employers want to know that you are likely to be the right fit with their culture and work ethic. Chances are higher that you are if an "insider" recommends you.

3) Looking for work requires a lot of time, discipline and persistence. I call it "leave no stone unturned" job search. Others say looking for work is a full-time job. Put together your job search plan and then implement it. Set measurable targets for yourself, especially regarding your contacts with people who could help you or know of someone who could (otherwise known as networking).